SKOC26: Varumärkeskommunikation VT25 Moment 2: Varumärkning av konsumentprodukter
Boyle and Schmierbach (2015)
Boyle and Schmierbach (2019)
Data collection (nov 12)
Exam question 1
Data analysis (nov 26)
Exam question 2
Workshop 2, dec 2
References